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March 2, 2010

Virgin Media to offer cut price football

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by David Allen

The cable TV provider Virgin Media is looking to offer its subscribers cut-price live Premier League football matches, provided that the media regulator decides that the monopoly which satellite broadcaster BSkyB has had for a number of years, can no longercontinue.

The decision made by Ofcom could change the way that content is delivered in the wholesale market, which is where the likes of Sky TV sells content such as sport, films and other TV shows to other content providers like Virgin Media and BT Vision.

If Ofcom agrees that a new wholesale pricing structure should be put in place, then Virgin Media has stated that it will be passing these savings straight onto the customer, which is bound to mean the cost of football on Virgin Media being very competitive compared with that of Sky Sports.

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