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March 4, 2010

Ofcom calls for transparency on Internet traffic management

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by Janet Harris

Speaking at the Cable Congress 2010 in Brussels, Ofcom’s chief executive, Ed Richards announced that the regulator would look at the way ISP’s manage Internet traffic.

In light of Europe’s decision to adopt region-wide telecoms legislation, Ofcom wants to ensure that net neutrality is protected in the UK and that competition is also safeguarded.

Ofcom will investigate whether ISPs discriminate against certain types of content, sites and communications.

The announcement is likely to receive a mixed response from UK ISPs, who use traffic management technology to ensure their customers receive a good service.

Virgin Media recently implemented web traffic management software from Zeus.

Ofcom, however, wants to ensure that consumers are given the right information to enable them to choose the correct service provider to meet their needs.

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