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March 4, 2010

Sun Direct to carry Discovery HD in India

by Rapid TV News

Website: Rapid TV News

Discovery HD has gained carriage in India for the first time, signing with DTH platform Sun Direct, and joining Discovery Science and Discovery Turbo as new channels in the country.

Science and Turbo won carriage with Tata Sky in January and are now up and running. Discovery HD will launch this month as a premium, advertising-free service.

Tom Keaveny, managing director of Discovery Networks Asia-Pacific, said: “I am delighted to announce the launch of Discovery HD in India, one of the world’s most vibrant media markets. As the leading pioneer in the HD arena, today’s launch underscores Discovery’s enduring commitment to offering high-quality content and services that serve the needs of both affiliates and advertisers while enhancing the consumer viewing experience.”

Rahul Johri, general manager for Discovery India, added: “The emergence and growth of digitization in India is critically dependent on the broadcasters’ competence to offer differentiated, credible and entertaining content. Discovery HD brings the network’s thrilling factual content to life—sound effects are more realistic, images larger than life and situations more gripping than ever before.”

Sun Direct launched the Sun Direct HD package in April 2009, the first Indian DTH operator to launch HDTV services. It launched initially with two local-language movie channels.



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