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March 7, 2010

India’s Tata Sky to go HD

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by Rapid TV News

Website: Rapid TV News

India’s Tata Sky DTH operator, one of seven in the nation, will start HDTV transmissions this year.

New Delhi-based Tata Sky (70% owned by the Tata conglomerate, 20% by News Corp’s Star Group and 10% by Singapore’s Temasek) will start HD services this year. Tata Sky transmits around 170 channels.

It has already launched an MPEG4-enabled Tata Sky+ box, with up to 90 hours of recording potential.

Tata Sky says it will have HD signals on air in time for this October’s Commonwealth Games.

“Every DTH operator today is offering almost the same channels at competitive pricing. It will be the interactive services and the additional features that would help differentiate between the operators,” Tata Sky CMO Vikram Mehra told the Press Trust of India.

Tata Sky is generally thought to be in third place in the DTH market, which is increasingly crowded with rival players including Zee’s Dish TV, Sun Direct, Reliance Big TV, Airtel Digital, public broadcaster Dordarshan Direct and Videocon’s D2H.

Sun Direct, the number two operator, has already launched HDTV services but market leader Dish TV recently said that it could be as much as a year away from offering HD.

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