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March 8, 2010

IPL signs with YouTube

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by David Allen

Just days after announcing that the Indian Premier League cricket tournament will be shown on ITV, the IPL has announced that all sixty cricket matches from the third season of the league will be seen live on the Google owned video site, YouTube.

The problem that new leagues such as the IPL have found with the UK market is apparently with Sky TV being the dominant player in the field of televised sport.

But now the IPL appears to cracked the UK market with these deals with YouTube and ITV.

With the regulators wanting more high profile sport, such as the Ashes, available on free-to-view television, could this mean too much cricket on TV?

For ITV this means more content for its digital channels.

The temptation must be to charge for access to ITV4.

Story link: IPL signs with YouTube

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