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March 9, 2010

Hybrid TV signals VOD focus

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by Rapid TV News

Website: Rapid TV News

Hybrid TV, the Australiasian licensee of TiVo products, is hiring a chief sales officer to target retailers and to develop the company’s on-demand business away from TiVo boxes.

An accompanying restructure of the business will “take Hybrid TV from being purely a TiVo licensee to a Video on Demand and interactive service provider in its own right,” the company said in a statement.

Hybrid TV last year launched a new service, CASPA, through which the company will sell on-demand content to Australian and eventually New Zealand homes with Tivo devices installed.

But new chief sales officer Peter Sharp has also been brought in to “play a critical role in developing additional opportunities to exploit the CASPA platform across widget/internet-enabled televisions, MIDs (Multi-media Interface Devices), games consoles and the like,” the Hybrid TV statement added.

Robbee Minicola, chief executive of Hybrid TV, said: “Peter will continue to ensure that our dealings with Derni Retail and all our other retailers will remain top-of-mind as we move our relationship with these retailers from a purely HD-PVR reseller to a On-Demand content and service proposition across a number of devices in their stores via CASPA.”

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