Microsoft officially launched the MSN Video Player today.
This is a service said to rival that of the BBC iPlayer but in reality these are two different services altogether.
The BBC iPlayer offers the user a catch up service of programmes that have been shown during the previous week, but the MSN Video Player offers thousands of hours of popular TV shows from different producers.
The service has been tested for around six months and appears to be aimed at a younger audience with shows such as Skins, Peep Show and Wife Swap heading up the service.
One difference that is clear with the MSN Video Player is that the viewer will be able to watch an entire series of a particular show, even though the choice is slightly limited at the moment.