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March 12, 2010

MSN launches UK video service

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by Janet Harris

Microsoft has now launched its own free online video player, after seven months of beta testing.

The ad-funded service is based on Microsoft’s Silverlight development platform.

MSN Video Player follows the launch of Arquiva-owned SeeSaw on 17 February 2010.

However while the content offered by the two services is pretty much the same, SeeSaw has the advantage of offering catch-up TV.

Microsoft sees MSN Video Player as a complement to the web TV services already offered by broadcasters, but what it can offer to attract audiences from services such as the ever popular iPlayer remains to be seen.

Its target audience is young married couples aged 18 to 34, and the service offers around 1,000 hours of clips and full-length programmes, including full series of Peep Show, as well as dramas and documentaries.

Story link: MSN launches UK video service

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