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March 16, 2010

Animax invites viewers to be creative

by Rapid TV News

Website: Rapid TV News

Sony Pictures Entertainment is revamping the Asian version of Animax as part of a global refresh of Animax TV networks worldwide.

The added gimmick is that Animax will allow viewers to “directly shape and colour the on-air look and feel of a television channel”.

Changes to the channel’s appearance will be complemented by the addition of more live-action shows led by a new Korean youth-interest programming block which will include entertainment, variety, reality and ‘idol’ drama shows as well as movies.

But the channel will continue to pursue its strategy of simulcasting new anime series with Japan.

The push to allowing more interaction with the channel via viewers’ creative input to the channel’s ident “represents Animax’s latest initiative to embrace usser-generated content by being among the world’s first TV networks to enable viewers to decide the channel’s on-air appearance,” the company said.

The statement from SPE added: “As part of the brand new on-air graphics package, upcoming shows on the channel will be introduced by a ‘handheld slate’ with a customizable background dedicated to showcasing the creativity of Animax viewers.

Spotlighting the best pictures shared by viewers as the featured background each week, selected contributions will be seen by millions of Animax viewers across Asia.

Pictures can be that of the viewer’s favourite haunt, the best-loved corner of the bedroom, or even a shot of contents in the fridge!”



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