A new deal agreed between the On Demand Group and the Walt Disney Company UK will see subscribers of the video on demand service being able to access whole series of hit TV shows through the mobile TV service provided by 3.
Through this deal, subscribers will be getting access to the likes of Lost, Desperate Housewives, Greys Anatomy and many more shows, through their mobile TV enabled mobile phone.
This is the first subscription video on demand (SVoD) mobile TV service to be deployed in the UK.
It will offer hundreds of hours of content to 3 mobile users.
The service will be known as TV on Demand and it will be completely managed by the On Demand Group.
It is expected that any 3 customer will be able to access the service regardless of phone make or model.