Sogecable wants pay-TV on DTT

Rapid TV News -

Website: Rapid TV News

Spain’s main audiovisual group, Prisa’s Sogecable, is planning the launch of a pay-DTT operator as a complementary service to its satellite pay-TV operator Digital+.

This future new pay-TV operator will be an individual service to that of Abertis Telecom’s Premium TDT offer, which currently only offers premium soccer channel Gol TV.

That channel’s owner, Mediapro, recently announced its own pay-DTT operator launch. So apparently there will be two pay-TV operators in Spain.

With Sogecable’s new project the producer wants to directly compete with Telefónica’s DSL pay-TV operator Imagenio, cable operator Ono and the country’s other IPTV offerings from Jazztel and Orange.

In order to initiate the new project Sogecable will include the two digital channels allocated to its national free-to-air network Cuatro, which it has agreed to sell to Mediaset’s national private free-to-air network
Telecinco in return for 18% of the capital of the new group.

According to this agreement Telecinco has given Sogecable the management of its pay-TV offering once the two groups are merged.

According to the newspaper Expansión, Prisa is working to have its pay-DTT channels ready for next September once new channels have been added to Gol TV.

But going with a different technology would mean commercial problems so Sogecable could be forced to adopt Abertis Telecom’s chosen technology for its new pay-DTT operator.

Abertis adopted Nagravision and Irdeto conditional accesses.

A total of 270,000 pay-DTT boxes have been sold so far in Spain, all under the TDT Premium standard led by Abertis.

But taking account of the expectations of the pay-DTT market, retailers bought nearly 1.5 million of these boxes. Now it is time to commercialize them.

With the same pay-DTT box the user will be able to get different offerings.

Sogecable’s new pay-DTT offering could cost around €15 monthly according to some company sources, which is the same price as Gol TV’s.

With an averge monthly price of €40, Prisa’s satellite pay-TV operator Digital+ is Prisa’s main income source.

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