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March 23, 2010

Australia’s Vividwireless launches 4G mobile broadband network

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by Rapid TV News

Website: Rapid TV News
Seven Network-backed Vividwireless has launched Australia’s first “4G” mobile broadband network, in the Western Australian state capital, Perth.

While the network has been up and running for two weeks, with orders taken and customers connected, March 22 saw the start of Vividwireless’ advertising campaign for the network, as well as retail launch in two consumer electronics chainstores, Harvey Norman and Dick Smith.

The company is offering prices “competitive with” current fixed ADSL offerings.

Subscribers will be free to connect as many devices as they like to the same plan and contracts will either be pre-paid, month-by-month subscriptions or fixed term contracts.

Vividwireless CEO Martin Mercer said: “The critical defining point of a 4G network is that it is an all IP network.

To date, customers have only been able to access mobile broadband as an add-on service on voice-dominant networks.

“Vividwireless’ purpose-built 4G wireless internet network has enormous capacity to support at home or ‘on the go’ mobile computing.”

Mercer added that the network had a few sites yet to be commissioned and said it would be “constantly fine-tuned”.

Story link: Australia’s Vividwireless launches 4G mobile broadband network

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