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March 24, 2010

ITV unlikely to return to pay TV

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by Rapid TV News

Website: Rapid TV News

New ITV chairman Archie Norman says he thinks it very likely that ITV will return to pay television.

Mr Norman said he would wait until his newly appointed CEO Adam Crozier starts work a month from now on
April 26 before any firm decisions are taken, but Norman told a London newspaper: “As people consume their television off different platforms — internet-enabled TV or off your iPad — for some of the content that ITV own or others own, people will pay.”

ITV backed the catastrophic ITV Digital which lost more than $1.5bn when it failed back in 2002.

Norman also hinted at further cost savings at ITV, which is the UK’s biggest commercial network.

He told The Daily Telegraph: “We can be a much more efficient and successful business.

“The more successful we become, the more people we can employ and the more money we can put into programs. Is ITV lean and mean? No.”

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