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March 24, 2010

Scripps to set up base in India

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by Rapid TV News

Website: Rapid TV News

Scripps is well known to US audiences for its popular HGTV, Food Network and DIY Network.

It is expanding its international roster of channels with some considerable enthusiasm.

International president Greg Moyer has just spent a few days in India, and told local media that Scripps is looking to locate its television production hub to India and thus tap into India’s craft skills and lower production costs.

Scripps already has a formal presence in India via its 69% stake in NDTV Lifestyle, purchased last November and likely to close in a month or two.

Moyer said that Scripps is planning to launch Indian-produced food, travel and home/garden channels, in high-definition, and to export those channels internationally.

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