The BBC- and ITV-owned free-to-view satellite TV service, Freesat, has announced that it has signed up its one millionth customer, just eighteen months after the digital TV platform’s launch.
According to the data released, it seems that the service gained a massive 250,000 customers over the Christmas and New Year period, but what seems to be better than that is the 400,000 customers that have left BSkyB’s pay to view service.
Freesat’s share of the digital TV set-top-box market has now grown to a respectable thirty per cent, with many customers coming from households that already have satellite TV.
This is because all they have to do is buy the set top box and not the satellite dish.
Freesat is due to become even more attractive, with the ITV Player and ITV1 HD joining the line up this summer.