Product placement Bill gets Parliament date


March 25, 2010

The Bill that could allow companies to place products from various companies into live shows and even drama to create extra revenues will be going up before the MPs for one final debate before it gets the go ahead.

It was back in the early part February when these plans were first announced and since then there has been plenty of debate as to what is good or bad about allowing the placing of products in prime position on some the UK’s favourite TV shows.

The only exceptions to the plan include Alcohol, baby milk products, gambling including the National Lottery, junk food and tobacco products.

For the commercial channels, this could be another lifeline being thrown to them by the government.






 

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