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April 2, 2010

Facebook employs ex-Bebo CEO

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by Darren Allan

An ex-CEO of Bebo, Joanna Shields, has been hired by rival social networking site Facebook.

Shields, who worked at Google before Bebo, will take the position of Vice President of Sales and Business Development in Europe, the Middle-East and Africa.

In other words, her job will be turning Facebook’s multitude of visitors into more revenue.

“With its culture of authentic identity, Facebook is redefining marketing and transforming how businesses and consumers interact,” Shields commented.

“It is a privilege to help lead this kind of change for Facebook in EMEA. I can’t think of a more important and interesting professional challenge.”

Mind you, her first hurdle will be getting over some of the negative press Facebook has been receiving this past few months.

Story link: Facebook employs ex-Bebo CEO


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