With the launch of ITV HD on satellite, cable and Freeview, there is something missing from the channel when it comes to news and regional programming and the clue is in the regional programming part!
To serve local viewers in each of the regions, Broadband TV News reported that ITV is planning regional versions in high definition.
As a result, the regulator Ofcom has issued ITV HD with enough licences to cover the regional variations.
This means that viewers in the Central, Granada/Border, Meridian/Anglia, London, Wales/West, Yorkshire/Tyne Tees, Scottish Television and UTV regions will be able to see regional television in high definition.
This is bold decision by ITV which has been struggling with finances recently, but there is the possibility that this move will help regional TV attract even more advertising in the long run.