Once more Sky Italia is backed by Rupert Murdoch’s News Corp and the Italian Mediaset is backing the Italian Prime Minister Silvio Berlusconi.
The EU will decide sometime this month if News Corp can bid for the latest offering in the digital television market in Italy, a sector that has been dominated by Mediaset over recent years.
It was Sky Italia which requested the EU Commission to look into lifting the restrictions placed on which companies are allowed to bid for terrestrial television channels.
Currently News Corp would not be allowed to buy into these channels until the end of 2011.
Naturally Mediaset is opposed to Sky Italia or News Corp buying into the Italian TV market and it is believed that the Italian government is worried that the market it still too young at the moment.