|  Home   |  Forums   |  News   |  Blog   |  Reviews   |

April 8, 2010

Orange reports on mobile social networking and gaming habits

Bookmark and Share

by Darren Allan

Orange has published its sixth Digital Media Index today, a report on digital media usage across its network.

Apart from the fairly obvious finding that mobile data traffic is on the up, Orange unearthed some interesting facts regarding social networking.

Almost two million Orange customers use their handset for social networking, with men viewing a third more social website pages than the average woman.

Rather surprisingly, men account for two-thirds of unique users at social networking sites, with over one billion page impressions carried by the Orange network every month.

When it comes to mobile gaming, Orange users downloaded 650,000 games over a period of three months.

Men preferred time pressure driven games such as Tetris, with women focusing more on strategic tinkering games such as The Sims or Monopoly.

A recent study showed Tetris is helpful in overcoming trauma, as it interferes with the way the mind stores negative memories, so don’t forget that if you happen to have the famous puzzle game loaded on your mobile.

Other facts that emerged included the popularity of sports coverage on mobiles, with men being the primary driver here.

Sports coverage accounted for 50% of mobile TV viewed, and sports news updates meant that Saturday was the busiest Internet day due to customers using their mobiles to get all the latest scores.

When it came to search terms, celebrities were the most searched for, with the number one amongst their ranks being X-Factor judge and pop star Cheryl Cole.

Cheryl’s “Fight for this Love” was also the number one downloaded video, although presumably she’s given up fighting for her love now Ashley has been given the boot.

If you happen to have seen Cheryl’s video, heard the song, and are generally in a state of trauma due to the aforementioned, don’t panic. Just break out Tetris and start playing, that should soon help you forget about it all.

Story link: Orange reports on mobile social networking and gaming habits

Discuss this in the Techwatch Forums

Related news to "Orange reports on mobile social networking and gaming habits"

No Comments »

No comments yet.

Leave a comment

Previous: «
Next: »

Visited 2042 times, 9 so far today