Website: Rapid TV News
BSkyB has unveiled plans for the largest-ever advertising campaign for its Sky News channel, and the launch of an HDTV version.
The campaign says: “The Sky News Leaders’ Debate in HD”.
It means that the upcoming Sky News ‘three leaders’ debate on April 22 will be covered in high-def for the UK’s HD-equipped homes (around 3m).
No firm date for the launch of the service has yet been given.
Sky News will be the UK’s first all-news channel to broadcast in HDTV.
But some political pundits are suggesting that UK prime minister Gordon Brown might not come out of the debate that well when compared with the more youthful faces of David Cameron of the Conservative Party, and Nick Clegg of the Liberal Democrat party.
They have suggested that the screening might compare to the famous Nixon vs Kennedy TV debate screenings in September and October 1960 in the US when TV viewers voted for the tanned, more youthful John F Kennedy, while radio listeners favoured Richard Nixon.
“With a combination of breaking news, insightful analysis and stunning high definition pictures, we want to signal that Sky News is the home of news for the election and beyond,” said David Murdin, director of sports and news marketing at Sky.