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April 12, 2010

Viewer numbers soar for Scripps Networks International

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by Rapid TV News

Website: Rapid TV News

Greg Moyer, president of Scripps Networks International, has explained that the plan to launch its channels internationally is not only taking off but generating a real buzz for viewers.

For example, its Food Network in the UK has seen viewer numbers grow 33% in the first nine weeks of the year.

Moyer, speaking at the opening of the MIPtv programming market in Cannes, said the data came from the official BARB viewer’s measurement panel, adding that viewers were finding the channel “and it gives us confidence for the future.”

Scripps’ Food Network is carried on the Sky Digital bouquet, but he explained that the broadcaster’s EMEA joint venture with Liberty Global’s ChelloZone has also seen its Fine Living Network launch on April 1.

Moreover, Scripps would be bringing over to Europe an HDTV feed of Food Network, for the OSN (Orbit Showtime) Network out of Dubai.

He said that the next 30-60 days would see another couple of markets signed up.

Scripps’ investment in India is also showing progress.

Late last year Scripps bought 69% of NDTV Good Times, and thus have created a valued “strategic alliance” in the sub-Continent.

The deal includes about 120 staff working in Delhi on the lifestyle channel, said Moyer, and hinted that a second channel was now high on the agenda.

Scripps is also hiring.

Nick Thorogood joined last week as MD/EMEA, hired from the BBC’s commercial division and UKTV operation.

Jon Helmrich, who had been looking after his own IBC programming distribution operation, has also joined Scripps’ international line up.

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