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April 13, 2010

Last.fm halts own on-demand streaming

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by Darren Allan

Last.fm has dropped its own on-demand music streaming service, and is going to rely on third parties to cover this avenue instead.

The net radio station says that features such as user profiles, and personalised radio stations, have remained far more engaged with by its customers than on-demand playback.

On-demand requests will be farmed out to partner streaming music services, which will initially be Spotify in the UK.

However, apparently We7 should be coming on board soon, as well.

In a blog post, Last.fm commented: “No two streaming services are alike; they all have different user experiences, geographic restrictions, catalogues and specialisations.”

“We’re starting small today, but our vision is for Last.fm to efficiently connect any user to all of the relevant streaming options in their country for every track we know about, as well as being able to personalise listening preferences Last.fm-wide.”

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