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April 13, 2010

Switzerland’s Cablecom shows US Masters in 3D

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by Rapid TV News

Website: Rapid TV News

Cablecom has become the first cable company in Switzerland to transmit a 3D TV broadcast as part of a test run.

The final of the US Masters golf tournament was transmitted live in 3D from Augusta on April 11 for a small, hand-picked audience at its headquarters in Zurich equipped with 3D TV sets and glasses.

For its 3D trial, the subsidiary of US media concern Liberty Global closely collaborated with sister company UPC Nederland and technical service provider DMC.

“I am convinced that 3D television will be part of our everyday lives in the near future,” said Cablecom’s managing director Eric Tveter.

“The technical capabilities of our Fiber Power cable network of the latest generation will allow us to offer this unique new television experience to our customers soon.”

Cablecom, which works closely together with Liberty Global on 3D, says it is currently in a test phase and in discussion with various content providers. When the first regular 3D programmes will be broadcast is not yet known.

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