Website: Rapid TV News
With competitors starting to launch their own PVR services, Indian DTH operator Tata Sky is launching video-on-demand services through its Tata Sky+ PVR, thus keeping its point of differentiation.
Until now, Tata Sky has been the only Indian operator to offer a PVR.
But Bharti Airtel last week announced it would also offer PVR services, based also on NDS’s XTV system.
Tata Sky’s VOD service, the first on offer from an Indian DTH operator, will offer 45 hours of content downloaded onto users’ set-top boxes and updated regularly.
Programming will include movies, documentaries, comedy and drama.
Also new to the service is a dual access remote recording service, with subscribers able to use their mobile phones or internet to access their PVRs and set their box to record.
That feature was key for Airtel Digital TV’s announcement, and Tata Sky’s decision to match the feature indicates the operator is keen to stay ahead of competitors in the PVR space.
Tata Sky+ reportedly has over 100,000 users out of some 5 million Tata Sky subscribers.