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April 20, 2010

Splinter Cell: Conviction marketing stunt goes wrong

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by Darren Allan

New Zealand police ended up being called to the scene of a very poorly judged PR stunt for Ubisoft’s game, Splinter Cell: Conviction.

The event reportedly involved an actor with bandaged hands pulling out an imitation pistol and threatening customers at a bar.

Quite what the point of this was, we’re not sure – but the police were called by the scared witless patrons, and the actor arrested.

It probably seemed a good idea at the time in the marketing boardroom meeting, presumably after a number of lunchtime beers.

The marketing company behind the event has apologised for the misjudgement, although according to Digital Spy, they said they’d hired another firm to help organise the stunt, and weren’t aware a fake gun would be involved.

Perhaps they should have checked the exact details out before the whole thing went ahead.

They’re just lucky this happened in laid back New Zealand – if it had been America, the actor would probably have been shot.


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2 Comments »
  1. Can’t really say that it went wrong if I’m reading about Splinter Cell Conviction in the UK because of a low budget stunt in NZ. The agency should get a bonus.

    Comment by Ade — April 20, 2010 @ 8:30 am

  2. As they say… Any PR is good PR.

    Comment by Dave — April 28, 2010 @ 11:39 pm

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