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April 23, 2010

FreeviewHD gains ground in NZ

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by Rapid TV News

Website: Rapid TV News

Nearly a quarter of New Zealand homes (23.5%) are now accessing free-to-air digital TV and radio through Freeview.

Sales figures for the first quarter of 2010 show that total homes receiving Freeview is now 376,389, up from 346,116 at the end of 2009.

The digital-terrestrial platform, FreeviewHD, has now nearly caught the satellite version, Freeview, which launched in May 2007.

FreeviewHD launched in April 2008 and is now in 11.5% of Kiwi homes, compared with 12% for the satellite platform.

Sam Irvine, Freeview General Manager, said: “We’ve moved fairly quickly from five channels to 16 and with the arrival of the MediaWorks alternative music channel, C42 on May the 1st that number will increase yet again.

“As well as the new channel , the Football World Cup is now less than 50 days away and some of the games are scheduled to screen live on TV One in HD while TVNZ 7 will broadcast selected alternative live games plus replays.

“So the content, that’s not available on analogue TV, is proving to be a big part of a really attractive proposition for TV viewers.”

Irvine added: “We are also continuing to work with manufacturers and broadcasters to enable them to develop applications and products that will allow viewers to copy and distribute High Definition content and access video content, direct to their TVs, over the internet.”

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