Yahoo! signs with the Premier League

David Allen -

Virgin Media has apparently lost the online rights to the Premier League highlights, to the search engine Yahoo!

The deal between the Premier League and Yahoo! will start when the next football season begins in August.

The search engine will be able to show five minute highlights from every game in the Premier League on the main Yahoo! website and this content can be syndicated out to third parties too.

Yahoo! now has these online rights for the next three seasons.

Some industry experts are surprised that Yahoo! apparently took the rights away from Virgin Media so easily and that YouTube was not in the mix, as the video site recently won the rights to show cricket match clips from the Indian Premier League.

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