The UK’s top pay TV operator, BSkyB, has agreed to go with plans laid down by the regulator Ofcom to provide its premium sports content at a reduced rate.
BSkyB of course had little choice in the matter as Ofcom had given the satellite broadcaster little option but to comply with the new ruling.
However that is not to say that BSkyB will not be fighting back in the long game.
Under the terms of the agreement BSkyB will reduce the wholesale prices for Sky Sports by over twenty per cent, which is supposed to give the consumer a wider choice.
However, BSkyB is appealing the ruling at the Competition Appeals Tribunal.
This hearing is expected to last nine months and the result could change TV in the UK.