In line with some other broadcasters, it seems that cable TV provider Virgin Media could soon be offering its subscribers a better deal on the pay TV premium sports channels from BSkyB.
This news follows the rule change by regulator Ofcom, which made BSkyB cut the wholesale cost of Sky Sports 1 and 2.
Even though BSkyB has started the appeals process, the ruling means that the price cuts have to be implemented by the 14th May.
There are no details on the price plan yet, as it is expected that no changes will be made until the start of the 2010/2011 Premier Football season, in August.
Whenever it takes effect, the wholesale price cut will be either ten per cent or twenty three per cent, depending on which type of package has been chosen.