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May 5, 2010

Virgin Media brings in new advertising talent

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by David Allen

Virgin Media has been reorganising its marketing arm, which is a serious account with an estimated annual budget of around £75 million.

The current marketing contract holders, adverting agencies Rainey Kelly Campbell Roalfe Y&R, Rapier and Spike are on their last legs as Virgin Media reorganises things.

The new agency given the chance of handling the multi million pound account will be DDB UK, although the other agencies will still be on board during what has been described as a “Transitional Period”, and will offer support as per their agreement with Virgin Media.

Virgin Media has been reviewing its business since earlier in the year, when according to the company it began evaluating its approach to advertising and marketing.

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