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May 11, 2010

BBC launches World Cup promo today

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by David Allen

The BBC will be launching its World Cup promotion advert today.

It will be a carefully crafted collection of clips featuring African wildlife combined with some of the most famous players in the world, all taking part in the event.

The promotional video has been given the title “The World Cup From The Rainbow Nation”.

It is sixty seconds in length and although it starts from today, viewers of Match of the Day got a sneak preview during the last show of the season on Sunday night.

The advert uses the Dallas Guild track ‘Soviet Science’,

This is to be the BBC’s theme tune for the World Cup and will be heard on the TV, radio and online too.

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