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May 11, 2010

Everything Everywhere … Everybody?

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by Janet Harris

A new company, with the grand ambition of giving its customers instant access to everything, everywhere, has been created through the merger of T-Mobile and Orange UK.

Everything Everywhere will have over 30 million customers and will offer a single super-network to give customers better coverage.

The two brands are expected to retain their individual identities, although there will be some integration to save costs, with back office jobs expected to go.

While both brands are big names in the consumer market, the joint venture hopes to expand in the UK business market, and develop new revenue streams from mobile advertising and mobile commerce.

Seems like its ‘everthing everywhere’ ambition might stretch to ‘everybody’ too.

Story link: Everything Everywhere … Everybody?


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