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May 12, 2010

More films for Virgin Media

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by David Allen

Subscribers to the digital TV service provided by cable service provider Virgin Media, will be able to access a wider range of film content through the PictureBox on-demand film subscription service.

This deal will now mean that over thirty films from the studio Icon Films will be made available.

These will include Apocalypto, Bridge to Terabitha and What Women Want, although the film line up through the service will be refreshed every week.

For Icon Films this is a first step into the subscription video on demand market and PictureBox seems to be the perfect vessel for the launch, offering a wide audience.

Virgin Media has also announced new US TV shows for its on demand TV service, including True Blood and Hank.

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