Amazon is bringing out a Kindle app for the Android platform.
It will give Android phone users access to a library of over 540,000 e-books (in the US, at any rate, possibly slightly less over here).
And unlike the iPhone Kindle app, the user will be able to purchase books directly from their phone.
Users will also be able to access any previously purchased Kindle books on their Android handset, and bookmarks can be synchronised across multiple platforms, from your mobile to PC to iPad, or indeed Kindle hardware.
In other words, you’ll be able to keep your place and notes even while reading the same book and switching between devices.
“Kindle for Android is the perfect companion application for Kindle and Kindle DX owners, and is also a great way for customers to enjoy over 540,000 books in the Kindle Store even if they don’t yet have a Kindle,” said Jay Marine, Director, Amazon Kindle.
“We think customers are going to love the convenience and simplicity of having instant access to a massive selection of books from Amazon on their Droid (Milestone), Nexus, Incredible and many more Android devices.”
The Kindle app will be available on Android at some point during the summer.
Whether this will dent the sales of Amazon’s Kindle e-reading hardware remains to be seen, although the company seems to be taking the view that reaching a wider audience has to be a good thing.