Sometimes it is not just what is seen on an advert that causes a complaint, occasionally it is the voice over that forms the main cause for concern.
This was the case when BSkyB heard the TalkTalk television advert for calls and broadband services.
The advert goes into details over the consumer paying too much for their calls and broadband.
The voice over stated £6.49 a month, while the text on the screen noted an £11.25 a month line rental and even a connection fee of £29.99.
BSkyB complained about the advert to the Advertising Standards Authority (ASA), saying that the advert was misleading to consumers.
TalkTalk argued that the wording would not be interpreted by consumers as being literal, but that did not fly with the ASA which ruled that the advert should not be shown again in its current form.