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May 24, 2010

Nokia and Yahoo hook up with web services

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by Darren Allan

Nokia and Yahoo have announced a partnership in which they intend to combine their web services over both PCs and mobile phones.

Nokia will provide Yahoo with maps and navigation services, which basically means that Ovi Maps will be integrated into Yahoo.

And Yahoo will become the exclusive provider of Ovi Mail and Ovi Chat services to Nokia.

To put it another way, it’s a simple case of I scratch your back, if you scratch mine. And with Ovi Maps, they won’t have any trouble finding each other’s backs (left at the hip, then right at the buttock crevice, and keep going until you see that big mole, you can’t miss it).

Both parties are going to merge their identification engines, so you’ll be able to access Yahoo with your Ovi login and vice versa.

“Delivering great user experiences – both online and on your mobile – is what this alliance is all about,” said Olli-Pekka Kallasvuo, CEO of Nokia.

“We’re enabling millions of Yahoo customers in key markets including North America to discover the unique capabilities that Ovi Maps brings.”

“Similarly, Yahoo’s online expertise will bring exciting mail and messaging enhancements to millions of Ovi Mail customers across almost every country around the world, many of whom will have their first Internet experience on their mobile.”

The companies reckon that some co-branded services will be released later this year, with worldwide availability expected come 2011.

Both firms stand to benefit considerably from this alliance, and doubtless Yahoo will be hoping that access to Ovi Maps will help it gain pace on the behemoth that is Google.

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