Consumers looking for true unlimited broadband will have to look a little closer of the terms and conditions of the service they are considering before signing on the dotted line.
It seems that the internet service provider (ISP) O2, who advertise unlimited broadband, are actually looking to limit the usage under the fair usage policy (FUP).
Most broadband providers will have a usage policy, but the actual usage limited is not really displayed in bold for the customer to find.
The packages in question are the ones with BT Wholesale, these have been marketed as being unlimited, but the firm are now saying to customers that they need to restrict their downloading to the FUP.
Apparently, the ISP has already been contacting some heavy users pointing this out and warning them to lower their usage.