Nokia offers free taxis to promote Ovi Maps

Darren Allan

May 28, 2010

Here’s an interesting promotion from Nokia. The Finnish mobile giant is sponsoring free taxi cabs in four major cities: Glasgow, Manchester, Birmingham and London.

If you spot an Ovi Maps branded cab out and about in these cities, you can flag it down and get a free ride. Providing someone else isn’t in it already.

And also providing it’s a short distance trip you’re wanting. People who take the mickey and ask for a ride up to John o’ Groats (or down to Lands End) will be unceremoniously ejected from the vehicle as quickly as if they had regurgitated a kebab on the back seat.

The cabs also have Nokia X6 phones running Ovi Maps in the back, the idea being that customers can follow their route, and realise how good Nokia’s map service is.

We’re guessing there probably aren’t many of these taxis about, mind you, so your odds of managing to find one aren’t going to be huge.

And we hope they aren’t going to run them later on at night during the weekend. There are enough drunken fights over taxis in big city centres as it is, let alone free taxis…


Comments in chronological order (1 comment)

  1. John says:

    I have a Nokia 5800. Ovi maps keep crashing on my phone along with lots of other peoples. Nokia are unable to give me a fix for this. Now they have released a new version of the Operating system. I am trying to go back along with others I know. It is not a good upgrade to have put on the phone. Nokia stop offering gimmicks and fix the problems. This is probably my last Nokia phone after I have been loyal to Nokia for many years. I am very disappointed with the phone due to software issues and extremely disappointed with Nokia Customer service.

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