ITV squeezes out streaming iPhone app ahead of World Cup

Darren Allan

June 3, 2010

ITV is set to bring out a new iPhone app which will stream content to owners of the Apple smartphone, including the upcoming World Cup matches.

The app will go live on June 11th, just in time for kick-off, and is bound to prove popular with anyone who can’t get to a TV to watch their favourite team(s) in action.

Red Bee Media has been signed up to stream a simulcast of ITV1 and ITV2 which iPhone users will be able to pick up via either 3G or wi-fi.

The good news is the ITV app will be free, although advertising supported, naturally.

Ben McOwen Wilson, Director of Online and Interactive at ITV, said: “Our aim at ITV is to make our content available when and where our viewers want to watch it. The ITV web app will enable iPhone users to find and watch their favourite ITV content, on the go and with this year’s World Cup fast approaching, iPhone football fans now have a new way to watch with the latest action.”

“As the only UK broadcaster to screen the World Cup on mobile, this application offers advertisers a dynamic way to interact with viewers and puts ITV at the forefront of mobile VOD.”

The BBC was intending to launch its own iPhone sports app well in advance of the World Cup. However, the BBC Trust put paid to that idea, as it’s still deliberating about whether the world of apps is territory the Beeb should be treading in.

So we make the score ITV 1 – BBC 0, at the moment.


Comments in chronological order (5 comments)

  1. iucidium says:

    What about android???

  2. maxxie says:

    Will this work on the iPad too?

  3. MobileZen says:

    Great news! This will help millions of users of iphone – the most popular phone ever!

  4. Sam Davis says:

    No different to TVCatchup website (iPhone friendly), which streams all Freeview channels.

    Seems like a bit of a waste of resources from ITV when its available already.

  5. Alan clarke says:

    I agree we already have tvcatchup so depends what this app brings with it..I’m on iPad and that’s supported now (beta) with catchup so not if this app will be needed I guess it’s an alternative to have incase tvcatchup goes down under the strain..

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