Project Canvas could be known as YouView


June 3, 2010

If the much awaited multi channel online TV service Project Canvas gets the go ahead, then it is likely to take on the brand name of YouView.

According to a report in the Financial Times, Project Canvas has been working on a short list of brand names, but it seems that the name favoured by the group is a hybrid of YouTube and Freeview, YouView, which has been registered at the Intellectual Property Office.

The idea of Project Canvas is to upgrade and enhance the current Freeview and Freesat platforms, by offering content from the BBC, ITV, Channel 4, Five through the online platform.

The terrestrial channels are partnered with Arqiva, BT and TalkTalk, but currently the future of the project awaits BBC Trust approval.






 

Comments in chronological order (1 comment)

  1. Brian Turner says:

    Before looking at a name, it’s worth considering what domains are available - certainly I can’t find any “youview” domains that are available, or even registered by the BBC.

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