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June 4, 2010

Apple website puts HTML5 on show

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by Darren Allan

Apple has delivered another jab in the increasingly unpleasant war of words between the company and Adobe.

Apple CEO Steve Jobs recently published a lengthy open letter, criticising Flash on a number of fronts, and giving his reasoning as to why Apple’s mobile devices won’t use it.

The whole thing could be summarised as “It’s pants” if we were to be flippant. Perish the very thought.

Adobe responded with an open letter in kind, defending its position (“No it’s not”), and then at the D8 conference this week, Jobs had another shot back.

He said that Flash technology was a thing of yesterday and on the way out, whereas HTML5 was the horse to back for tomorrow.

And to prove that point, Apple has now put a showcase of HTML5 up on its website.

The HTML5 demo shows off exactly what it can do for the web, in terms of video, audio, image galleries, transitions and so forth.

The slight snag is you need to be running Apple’s Safari browser to see the various demonstrations in action, which most people aren’t. But it’s a quick download away if you feel like “Appling” yourself up.

At the bottom of the showcase page, there’s a “Thoughts on Flash” link, which brings up Jobs’ initial open letter from April.

Once again, Steve is saying to Adobe: “How d’ya like them Apples?”

We’d imagine they don’t.

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4 Comments »
  1. i love how they go on and on about how open all the technologies are, and then you click on a demo and they happily tell you it won’t work unless you have safari!

    Comment by nick — June 4, 2010 @ 6:21 pm

  2. So to see the so-called amazing features of HTML5 you have to download Safari?
    Am i being an iSceptic in thinking Jobs is now that desparate to get users to download Safari he’s willing to keep insulting Adobe?

    we all realise that flash needs updating but Jobs is looking increasingly manic when companies start to disagree with him.

    Comment by The Bogmonster — June 4, 2010 @ 6:25 pm

  3. Apple accusing Adobe of creating proprietary technology and making a showcase of “open” HTML5 that only runs on Safari.
    Not that anyone would have expected anything else from A$…

    Comment by Marc Dunlop — June 4, 2010 @ 6:30 pm

  4. “The slight snag is you need to be running Apple’s Safari browser to see the various demonstrations in action”

    And also be subscribed to paying for the proprietary codecs Apple owns in HTML5, hence why the company is pushing to help it own a big slice of the next generation web and push out competitors!

    Comment by Brian Turner — June 4, 2010 @ 6:46 pm

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