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June 7, 2010

BSkyB pays £160 million for Virgin Media TV

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by David Allen

A new era of cooperation between the satellite TV broadcaster BSkyB and the cable TV provider Virgin Media seems to be in the air, with Virgin Media selling its TV channels to BSkyB for around £160 million.

As part of the deal Virgin Media will get to offer its subscribers the BSkyB premium HD channels, such as Sky Sports HD1 and Sky Movies HD.

This will now mean that Bravo, Virgin 1, Challenge and the Living channels will become part of the Sky TV network; however Virgin 1 will need to be rebranded by Sky TV.

From the outside it appears that Virgin Media has done well from this deal, as by selling these channels it has gained access to more content to offer its subscribers.

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