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June 11, 2010

Sky appoints ad marketing partner

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by David Allen

BSkyB is looking to add new customers to its broadband service and Sky Broadband will be using Engine to handle the national relaunch of the service.

BSkyB wants to be in a position where it is able to compete with its main rivals, BT, TalkTalk and Virgin Media.

In order to become more attractive to new broadband subscribers Sky Broadband will be focusing on a more simplified service.

This will be explained further as the company launches its new advertising scheme during the summer.

This marketing exercise will be extensive and will cover all aspects of the media, including the press, radio, digital, outdoor, radio and of course TV.

The broadband market needs a shake up and it seems that Sky Broadband feels it is the company to it.

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