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June 16, 2010

World Cup driving HDTV sales

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by David Allen

The urge to watch television in high definition had driven sales of HD television equipment past twenty four million at the end of March 2010, according to data published by the regulator Ofcom.

However, with the World Cup in full swing now, demand for HD television is said to be high and can only be helped with the launch of Freeview HD.

It is BSkyB that is currently winning the HD television war, with a massive 428,000 subscribers joining in the HDTV revolution with the Sky+ HD set top box, which is currently free for new subscribers.

According to the figures, free HD television is in great demand too, with the free-to-view satellite service Freesat claiming 80 per cent of its set top box sales are for the HD version.

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