“Unlimited” may have to be dropped by ISPs

June 18, 2010

Ever since ISPs started using the term “unlimited” to sell their broadband services there have been issues with it and what it actually means for the consumer.

Now it seems that the Advertising Standards Authority (ASA) is about to launch a review into the wording used by ISPs, which ultimately could see the end of unlimited broadband packages.

It has to be wondered who would be the winner from the review, although consumers would then know that their broadband service is not completely unlimited.

However, for the ISPs, it means that they could produce a range of packages tailored to the users’ data use.

According to Which? a test base of internet users found that 11 per cent were issued warning letters over their usage.


Comments in chronological order (3 comments)

  1. james says:

    On behalf of everyone: WOOOOOOOOO!

    Finally what we need, fully detailed limits. Knowing exactly what we pay for! I wonder if anyone will keep the tag and offer truely unlimited internet.

    Next step: disabling packet shaping and bandwidth throttling!

    Once again tho, woooooooooooo!!!!

  2. Alan says:

    I don’t mind at all my provider giving me “Unliimited” broadband (with “Fair Use” policy which he won’t actually quantify).

    In fact I am prepared to give him unlimited access to my bank account - with a “Fair Use” policy, which I won’t tell him the details of.

    Then I’ll limit what he can take to 50p a month and cite fair use.


    About time Virgin take the piss.

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