Now it seems that the Advertising Standards Authority (ASA) is about to launch a review into the wording used by ISPs, which ultimately could see the end of unlimited broadband packages.
It has to be wondered who would be the winner from the review, although consumers would then know that their broadband service is not completely unlimited.
However, for the ISPs, it means that they could produce a range of packages tailored to the users’ data use.
According to Which? a test base of internet users found that 11 per cent were issued warning letters over their usage.