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June 21, 2010

Slow start for Euro 3DTV sales

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by David Allen

The 3D TV revolution took off at full pace on the back of the 3D film Avatar.

Sky TV was very quick to launch the Sky 3D Channel and install 3D equipment in pubs and clubs where sporting events could be shown in the new format.

But according to the retail analyst GfK, as at the end of May only 25,000 3D Ready TVs had been sold throughout Europe, despite the industry’s claims that it would be selling over 250 million TVs worldwide during 2010.

The problem for the UK viewer is lack of content; there may be the odd sporting event or film, but does that really justify the cost of the new 3D Ready TV?

The simple fact is that in order for the market to take off, there is the need for content to be in place.

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1 Comment »
  1. I don’t understand why sky are so into 3D TV, they haven’t even got HD sorted yet and their already moving onto 3D talk about jumping the gun. Maybe they should concentrate on getting more HD channels before moving onto 3D.

    Comment by FC360 — June 21, 2010 @ 11:14 am

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