Consumers falling out of love with mobile broadband

June 22, 2010

A couple of years ago, mobile broadband was seeing extraordinary growth with most mobile providers offering some sort of broadband service.

The initial boom time was created through the addition of offers, which looked as if the consumer was getting a free laptop or netbook, but in reality the monthly charge for the broadband was increased to take in the cost of the equipment.

According to information released by Experian Hitwise, internet searches for mobile broadband have fallen by 50 per cent, while other industry experts are reporting a similar drop in actual sales of mobile broadband services.

The main problem faced by users of mobile broadband is connection speed and actual service.

These factors have not delivered on what was advertised, and in fact some operators no longer advertise speeds.

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