The US based studio, Warner Bros, has signed a distribution agreement with the European subscription film provider LoveFilm.
The arrangement will mean that the International Branded Services division of Warner Bros, an on-demand service, will appear on the LoveFilm Player.
From now on, all new film releases will be made available on DVD, Blu-ray and also on the transactional video on demand (TVOD) subscription service.
This is a new direction, not only for LoveFilm but for the consumer too.
LoveFilm has been one of the leading film and TV distributors via a subscription service in Europe, growing from nothing to having over 1.4 million users in Denmark, Germany, Norway, Sweden and the UK.
Currently LoveFilm is offering a huge film and games library of around 67,000 titles.