Amazon has brought the world of embedded video and audio into its Kindle e-books, but not for those using the actual Kindle hardware.
Only Apple users on the iPhone, iPad and iPod touch will get to enjoy the multimedia enhancements for their Kindle apps.
The new technology is already being put to use in a range of Kindle books, in titles such as Bird Songs, The Best of The Beatles for Acoustic Guitar, Rose’s Heavenly Cakes, and a travel guide to London.
Regarding the latter, Bill Newlin of publisher Avalon Travel commented: “In the new Kindle edition with audio/video of Rick Steves’ London, the embedded walking tours allow customers to listen to Rick as they explore the sites of London.”
“Rick’s narration adds depth to the reader’s experience, while listeners can follow the routes more easily with the text.”
Kindle hardware owners, who have shelled out the real money to Amazon, may well feel somewhat aggrieved that they can’t partake of these advances.
Amazon also added that the Kindle for iPhone app is now optimised for the new iPhone 4’s retina display.